Digital Shoppers and Buyers
Who are Digital Shoppers ? Digital Shoppers :- Use online primarily as a source of information and purchase predominantly in-store. Have the highest brand focus and brand loyalty, but are less open to co-creation and involvement than others, and spend the least amount of time online. Who are Digital Buyers? Digital Buyers :- Buy predominantly online with in-store used primarily for research. Most open to co-creation and involvement, strongly influenced by price and availability and are less interested in a company’s social and ethical policies and behavior. Digital Shopping :- Digital shopping is known as "Online Shopping". Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser . Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using as shopping search website , which displa
